Following up on last year’s successful spots for the South hospital, Community Hospital engaged us to produce these three spots for their North campus. Creative was provided by Community’s marketing team, with production and editorial by Hi Def Pictures.
This is a 30 second spot to promote St.Vincent Carmel Emergency Department’s ‘Center of Excellence’ designation. We shot the spot on location at St.Vincent Carmel, primarily in their emergency department. This was a fun one as I had the chance to do some nice dolly shots, mixed with some handheld work. It was shot with my VariCam 2700, using a set of Zeiss DigiPrime lenses.
Agency: St. Claire Group
Creative: Well Done Marketing
Director: Matt Mays, Mays Entertainment
Producer: Mark Carrell
Production & Editorial: Hi Def Pictures
Audio Post: Earshot Audio Post
Color Correction & Finish: Creative Media Group International
This is a spot we produced this summer for St.Vincent Hospital with Archie Manning on atrial fibrillation. AFIB is an irregular heartbeat, and the creative for this spot played on that concept of rhythm, as well as the fact that Archie Manning hails from New Orleans. The jazz band in the spot plays an irregular beat to bring attention to the abnormal rhythm of atrial fibrillation.
We shot this spot on location at the Jazz Kitchen in Indianapolis. It served as a great location, with the only downside being we had to load in at four in the morning so we’d be sure to wrap before they needed to open the place in the afternoon. As always, Mr. Manning was professional and did a great job.
Everything was shot on our Panasonic VariCam with a set of Zeiss DigiPrime lenses. Offline in Final Cut Pro with final color correction and finish on Smoke by Creative Media Group.
Agency: St. Claire Group
Creative: Well Done Marketing
Director: Matt Mays
Production & Editorial: Hi Def Pictures
Color Correction & Finish: Creative Media Group
Audio Recording & Post: RippleFX
I don’t make a lot of random posts on this blog, but this one really struck me this week. In the past few days I have experienced two really great instances of customer service. The first was with the phone company. I know … who thinks the phone company could have good service? We’re moving our office, changing service, porting numbers, and several other maneuvers which seem to be complex things for the phone company to do. I spent an hour and a half on the phone with two different ladies who listened to what I wanted, explained several options of what I could do, and then clearly explained what was going to happen in the next few days with my phone service. One of them even gave me her direct phone number so that I can call her with any questions and avoid the dreaded automated attendant.
The second was an online service that facilitates logo design contests. We’re working on a new logo for Hi Def Pictures. Anyway, a couple of days after we started up our contest, a representative from the company actually called me. That’s right … on the phone. It was simply a quick call to thank me for my order, see if I had any questions, etc. There was no up-sell, just a merchant checking on a customer and saying thank you.
I suppose you could take it as disheartening that it takes so little to stand out. I mean, all these merchants had to do was communicate with their customer in a meaningful way. That’s it. Pretty simple. But I think it points to the fact that there are some companies who are trying their best to get it right. And now that they have, I’ve formed a solid positive impression of both of them.
So what does this mean for a video production company like Hi Def Pictures? It means if we’ve done business together in the recent past, you should expect a call from me. Want to go to lunch? I promise I won’t try to sell you anything.
We’ve outgrown our Fountain Square studio, so the time has come for Hi Def Pictures to relocate. As of September 1, 2010 we will be in a new office space in Broadripple.
New contact info is below … pictures to come.
Hi Def Pictures
6507 Ferguson Street, Suite 102
Indianapolis, IN 46220
317-418-4051
