This is a spot we produced this summer for St.Vincent Hospital with Archie Manning on atrial fibrillation. AFIB is an irregular heartbeat, and the creative for this spot played on that concept of rhythm, as well as the fact that Archie Manning hails from New Orleans. The jazz band in the spot plays an irregular beat to bring attention to the abnormal rhythm of atrial fibrillation.
We shot this spot on location at the Jazz Kitchen in Indianapolis. It served as a great location, with the only downside being we had to load in at four in the morning so we’d be sure to wrap before they needed to open the place in the afternoon. As always, Mr. Manning was professional and did a great job.
Everything was shot on our Panasonic VariCam with a set of Zeiss DigiPrime lenses. Offline in Final Cut Pro with final color correction and finish on Smoke by Creative Media Group.
Agency: St. Claire Group
Creative: Well Done Marketing
Director: Matt Mays
Production & Editorial: Hi Def Pictures
Color Correction & Finish: Creative Media Group
Audio Recording & Post: RippleFX