St. Vincent Hospital Oncology – “Our Fight”

This is a series of four 30 second TV spots for St. Vincent’s Oncology campaign, “Our Fight”.

Hi Def Pictures teamed up with Saint Claire Group and Well Done Marketing to shoot and post these spots, directed by Matt Mays. The concept for these spots was to create a visceral, gritty, battleground sort of look and feel. We shot for four days and came away with some great looking spots.