This is a series of four 30 second TV spots for St. Vincent’s Oncology campaign, “Our Fight”.
Hi Def Pictures teamed up with Saint Claire Group and Well Done Marketing to shoot and post these spots, directed by Matt Mays. The concept for these spots was to create a visceral, gritty, battleground sort of look and feel. We shot for four days and came away with some great looking spots.
A couple of months back a good friend and client of ours, Keith Sahm at Sunset House in Grand Cayman, asked if we would share with another production company some of the High Definition footage we shot for the Sunset House promo video. This particular company specializes in a pretty unique niche – they edit videos to be played during flights on Delta Airlines. So of course we clipped out some selects and sent the footage on it’s way. We had kind of forgotten about that until Keith posted this link to the finished video on YouTube. And if you’re flying Delta in October, you just might see this video on the plane. We’re happy to say whoever edited this piece included quite a few of our shots, both underwater and on land, to include in the final piece.
