Palermo’s Pizza web videos

This is the first in a series of web videos for Milwaukee gourmet frozen pizza maker, Palermo’s.  When they redesigned their site in early 2008, they decided to put a big emphasis on video content.  Hi Def Pictures was contracted by Boost Media Entertainment to shoot & edit this and two other pieces, directed by Matt Mays. We spent four days on location shooting with the Panasonic HVX200.  The video was edited in Final Cut Pro.